Why is a cross-sectional model of stock price returns likely to produce a more accurate forecast of next year's returns than the market market model

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Why is a cross-sectional model of stock price returns likely to produce a more accurate forecast of next year's returns than the market market model?

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