To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?

Q: In each of the following, name the term defined or answer the question. Answers are listed at the…

A: Note: I have answered for questions 1 to 3. Kindly post the remaining questions separately. 1)…

Q: What assumptions do qualitative forecasting systems make ?

A: Forecasting: It is a technique which uses the data from the previous period as an input to make…

Q: Explain why forecasting devices such as moving averages, weighted moving averages, and exponential…

A: The average is going The prediction is increased and n is flat, but less susceptible. It provides an…

Q: Discuss the role of forecasting for the following functions of the firm:a. Marketingb. Accountingc.…

A: Before getting into the question let’s first understand the meaning of Forecasting. Forecasting:  It…

Q: Describe the characteristics and differences between qualitative, quantitative, extrinsic,…

A: Forecasting techniques are used to predict the present and future events which helps in analysing…

Q: Demand forecasting is a process of

A: Demand forecasting is the process of making guesses about future customer demand over a defined…

Q: What is the difference between VaR method and business forecasting? Answer briefly and concisely.

A: Forecasting is the process of predicting future happenings based on past experiences or data.

Q: Explain the trade-off between responsiveness and stability in a forecasting system that uses…

A: Time Series Data:                 statistic knowledge is outlined as during an amount of your time,…

Q: The following table shows the past two years of quarterly sales information. Assume that there are…

A:

Q: Evaluate what is the purpose of a forecast. What factors does a firm use to create its forecasts of…

A: Forecasting refers to predicting the future with the help of the data available to the company. The…

Q: State and describe the steps involved in developing a forecasting system

A: To be determined: the steps involved in developing a forecasting system

Q: Discuss the strategic importance of forecasting

A: Forecasting is the process of predicting the upcoming future events. Sometimes it is examined by a…

Q: Identify the major differences between qualitative and quantitative forecasting.

A: Forecasting can be defined as the technique which predicts the future information based on…

Q: Suppose a software producer is about to release a new version of its popular software. What…

A: Forecasting: it's a way which is employed by the analysts to predict the demand. It helps the…

Q: LG India is the largest consumer durable home appliances manufacturer and is ready with a new…

A: Focus group

Q: What are the two most important factors of forecasting techniques.?

A: Forecasting is a tool for finding future predictions and trends by analyzing past and present data.

Q: Given the following​ data, use​ least-squares regression to derive a trend​ equation:…

A: Given Data:-Period    1  2  3   4  5 6      X = PeriodDemand  6 7 10 11 9 15     Y = Demand…

Q: What is a qualitative forecasting model, and when should it be used?

A: The management of the transportation of goods and services is known as supply chain management, and…

Q: What is a time-series forecasting model?

A: Forecasting is an important instrument to predict the future. Every organization needsforecasting to…

Q: Brief me about marketing forecast techniques

A: A market forecast is an essential part of any market study. It forecasts the size, characteristics,…

Q: Evaluate what is the purpose of a forecast.

A: ‘Business forecasting’ incorporates making informed guesstimates about particular business metrics,…

Q: Explain the steps involved in the forecasting process

A: In these modern days, predicting our market share in the global market is little tricky and to how…

Q: Below is a table containing data on product demand for the most recent five months along with the…

A: Forecasting is very important to determine the demand in the coming future and how a company can…

Q: Describe the six steps in a typical forecasting process.

A: Six steps in a typical forecasting process are: Determine the purpose of the forecast…

Q: snip

A: The quantitative forecasting models are generally used for shorter-term decision making when…

Q: Which OPSCM maco designs / operations models / manufacturing environments use a forecast to plan for…

A: This method involves evaluating the production of a specific number of each production model and its…

Q: forecasting

A: Benchmarking and forecasting both are operation management tools which helps the management schedule…

Q: What is the distinction between forecasting and planning?

A: Forecasting is the process of identifying the demand accurately for future production planning and…

Q: Name and describe the four major sets of variables that might be used in segmenting consumer…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: what is the strength of analyst forecast information for business decision making?

A: The business decisions will be made to have a smooth running of business. The top management will…

Q: What are the four types of qualitative forecasting techniques?

A: Planning is the practice of anticipating demand to inform future supply chains and…

Q: What exactly is a qualitative forecasting model, and when should it be used?

A: Qualitative forecasting is an estimation method that relies on expert intuition rather than…

Q: (a) Understanding the inherent strengths and weaknesses of each forecasting method is important for…

A: Forecasting can be defined as the method which uses historical data to estimate future data or…

Q: What are the basic types of forecasts? What are their strengths and weaknesses?

A: Forecasting is the process of making assumptions of the future on the basis of past and present data…

Q: Forecasting is

A: Forecasting is the process of making forecasts based on past and present data and most usually by…

Q: What are the principles of the forecasting process ?

A: Forecasting is the act of extrapolating historical data to forecast future demand levels.…

Q: A company which installs swimming pools has recently merged with another regional installer. It is…

A: Forecasting in advance helps to estimate the sales that could be generated in the future period.…

Q: What does the term "adaptive forecasting" mean?

A: Forecasting is nothing more than forecasting patterns and making potential forecasts based on…