Demand forecasting is a process of

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Demand forecasting is a
process of
O a. Estimation of previous
year demand based on
current data
b. Estimation of future
demand based on past
and present data
O c. Prediction of past
demand based on
future data
o d. Prediction of last year
demand using past
data
Transcribed Image Text:Demand forecasting is a process of O a. Estimation of previous year demand based on current data b. Estimation of future demand based on past and present data O c. Prediction of past demand based on future data o d. Prediction of last year demand using past data
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