How is the exponential smoothing method used to predict future sales?
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How is the exponential smoothing method used to predict future sales?
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- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.How does the exponential smoothingtechnique forecast sales?
- Provide an explanation of the operation of predictive analytics and a practical application of the method.Why is a cross-sectional model of stock price returns likely to produce a more accurate forecast of next year's returns than the market market model?How can predictive analytics be applied in marketing to forecast customer behavior?