How does Airbnb use social media based on recent information and company’s response to improve customer loyalty?

Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?

What are the advantages of Skype's early entry into the liP?

Nowadays, most of the companies have been considered and used social media as an efficient, effective marketing tool. The social media would be beneficial to the companies but also be challenging to them.  What would be the advantages and difficulties of companies when implementing social media marketing?  You may consider the general point(s) in doing business as a whole and/or the specific point(s) with your experience in daily life.