With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination. List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires. Please make sure to include relevant examples for support.
With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination. List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires. Please make sure to include relevant examples for support.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination.
List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires.
Please make sure to include relevant examples for support.
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