Why does Pinterest see Google as its most significant competitor, and what are those reasons? Pinterest has successfully carved out a specific area for itself within the mobile app business by consistently developing new features and products.

Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?

How do you characterize Spotify’s growth strategy? Have they achieved a stronger position?