Why did traditional thinking, pre-digital transformation, focus on mass marketing? a. Pre-digital transformation capabilities did not allow one-on-one marketing opportunities. b. Pre-digital transformation marketers focused on the binary decision of buy vs. not buy. c. Pre-digital transformation customers did not have the wealth of product/service knowledge that customers do now. d. All of the above.

Why did traditional thinking, pre-digital transformation, focus on mass marketing? a. Pre-digital transformation capabilities did not allow one-on-one marketing opportunities. b. Pre-digital transformation marketers focused on the binary decision of buy vs. not buy. c. Pre-digital transformation customers did not have the wealth of product/service knowledge that customers do now. d. All of the above.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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