Kindly help me with exercises on digitalization; 1. Think about the 3-4 most significant ways that technology has influenced your behavior, as a consumer, in the last few years, how and why? a.Identify one of your regular behaviors, as a consumer yourself. b.How has this functional activity changed, as a result of technology? c.What has technology enabled here, that wasn’t possible or as easy before? d.What is the dark side (or tradeoff) of this new behavior? 2. What do you think about all of this? Can you draw a few general insights or patterns from the above exercise? 3. Reading online reviews before purchasing something is very much a market research activity, at an individual level. How do online reviews influence you, as a consumer? Do you pay attention to online reviews more or less in certain scenarios? Why or why not? 4. What do you think motivates people to write online reviews? 5. How has smartphone technology changed the way you shop? 6. Put your big picture, strategic, consumer psychology hat on for this last question… What are the certain elements of value-driven strategy that are fairly stable over time, and don’t really change in any dramatic way, regardless of what’s happening with technology, the economy, or any other significant cultural shifts?
Kindly help me with exercises on digitalization;
1. Think about the 3-4 most significant ways that technology has influenced your
a.Identify one of your regular behaviors, as a consumer yourself.
b.How has this functional activity changed, as a result of technology?
c.What has technology enabled here, that wasn’t possible or as easy before?
d.What is the dark side (or tradeoff) of this new behavior?
2. What do you think about all of this? Can you draw a few general insights or patterns from the above exercise?
3. Reading online reviews before purchasing something is very much a
4. What do you think motivates people to write online reviews?
5. How has smartphone technology changed the way you shop?
6. Put your big picture, strategic, consumer psychology hat on for this last question… What are the certain elements of value-driven strategy that are fairly stable over time, and don’t really change in any dramatic way, regardless of what’s happening with technology, the economy, or any other significant cultural shifts?
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