Critical Thinking Spending on digital marketing hastrended upward in recent years, and with so manyindividuals using the Internet for extended periodsof time, it is easy to understand why. In some cases,some organizations spend more than half of theirbudget on digital marketing. How do you think theyjustify committing more than half of their marketingbudget to digital efforts? Do you believe that morecompanies should invest primarily in digital market-ing? What groups or factors would indicate to youthat digital marketing does not make sense as aninvestment?

Marketing is the process of communicating with the audience in order to inform them about the…

Answered: Critical Thinking Spending on digital…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

The cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?
1. i) How to be successful in Digital Marketing ? ii) Processes of Digital Marketing ? iii) What are the best strategies Digital Marketing ?
As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.
According to analysts, the Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity. How will this expansion impact the way businesses engage with their customers in the future?
spending on digital marketing has trended upward in recent years, and with so many individuals using the internet for extended periods oftime, it is easy to understand why. in some cases, someorganizations spend more than half of their budget ondigital marketing. how do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? Whatgroups or factors would indicate to you that digitalmarketing does not make sense as an investment?
With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination. List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires. Please make sure to include relevant examples for support.
Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don’t make a purchase?
What will students gain by studying marketing and market in a digital world and the learning and skills ?
How can businesses effectively manage their digital customer experience in the face of the increasing complexity of digital touchpoints, and what strategies can they employ to plan, manage, and optimize their digital marketing campaigns to achieve their goals?
In two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing?
Experts anticipate that the Internet, social media, and e-business, as well as associated computer technologies, will continue to grow in the coming years. Who knows what impact this growth will have on how companies interact with their consumers in the future.

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