Many customers had the perception that Venus Corporation was simply a hardware manufacturer, but Venus wants customers to see it as a services and technology provider. So, the company engaged in a multimillion-dollar campaign to alter its image. In this scenario, Venus is Multple Cholce using a repositioning strategy segmenting the market into niche sectors. adopting a concentrated strategy employing product class segmentation. adopting an undifferentiated strategy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Many customers had the perception that Venus Corporation was simply a hardware manufacturer, but Venus wants customers to see it as a services and technology provider. So, the company engaged in a
multimillion-dollar campaign to alter its image. In this scenario, Venus is
Multple Cholce
using a repositioning strategy.
segmenting the market Into niche sectors.
adopting a concentrated strategy.
employing product class segmentation.
adopting an undifferentlated strategy.
Transcribed Image Text:cto.mheducation.com/ext/map/ Seved Many customers had the perception that Venus Corporation was simply a hardware manufacturer, but Venus wants customers to see it as a services and technology provider. So, the company engaged in a multimillion-dollar campaign to alter its image. In this scenario, Venus is Multple Cholce using a repositioning strategy. segmenting the market Into niche sectors. adopting a concentrated strategy. employing product class segmentation. adopting an undifferentlated strategy.
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