Sarah is a sports journalist and researcher working for Hatch TV and Radio in downtownChicago. She wants to survey all residents in Chicago to know if they are fans of theChicago Bulls. Sarah can successfully complete this survey in a span of 30 days. True orFalse?TrueFalse The department chair of the sports marketing program at a major Midwestern universitywould like to learn more about why students are changing their majors from sportsmarketing to kinesiology. His goal is to speak individually to about 15 students who recentlychanged their majors. Based on this knowledge, what method of data collection andmechanism will he use to execute this research?O O OSecondary data and interviewsSecondary data and surveysPrimary data and interviewsPrimary data and surveysPrimary data, interviews, and surveys

Primary data refers to data that is collected firsthand by the researcher specifically for the…

Answered: Sarah is a sports journalist and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sarah is a sports journalist and researcher working for Hatch TV and Radio in downtown Chicago. She wants to survey all residents in Chicago to know if they are fans of the Chicago Bulls. Sarah can successfully complete this survey in a span of 30 days. True or False? True False