Evaluate the potential for expansion of Takaful industry in Malaysia, potential for international expansion and market entry into a new country. You can assess the potentials from the perspective of government, regulatory environment, cultural considerations, and competitive landscape in the target market

Evaluate the potential for expansion of Takaful industry in Malaysia, potential for international expansion and market entry into a new country. You can assess the potentials from the perspective of government, regulatory environment, cultural considerations, and competitive landscape in the target market

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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