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- Give an example of a brand that is most likely being hurt by a big retailer's private label brand. Give suggestions on how this brand can survive the competition.How can a firm measure its brand image/position? For example, if a company would like to position itself as a premium brand, how will it know if it was successful in doing so?What is the price at which the product becomes tooexpensive for the target market?
- Besides the good quality and features of a product, what are the factors that intervene or moderate the consumer buying decision? Explain the features with examples.Sometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended use(s), then what other use(s) consumers found for them, and finally whether companies adjusted their marketing efforts around the productsEvaluate what techniques can be implemented by the marketer to extend a product's life Can a product stay in the maturity phase for an extended period of time and what must be some of the key factors that can help it stay in this phase?
- Why are potato chips considered a convenience product for many consumers? Test Marketing is one of the final steps in New Product Development. What is a major risk to companies which skip (leave out) the Test Marketing step?Write a detailed market description for the product Pastillas and justification for its viability.Case Application Poge @ Poga ® Higher and Higher hurts Chinese brands, with the biggest challenge to Chinese companies being to change the impression of Chinese products as cheap, poor value, poor quality, and You may not be familiar with the Haier Group (sounds like "higher"), but if you've ever shopped for a refrigera- tor, microwave, wine cellar, or air conditioner at Wal- Mart, Bed Bath & Beyond, Lowe's, Home Depot, or Target, you've undoubtedly seen, if not purchased, the company's products. And Haier's name surfaced in U.S. business news headlines in late 2005, when it made a bid to purchase domestic appliance maker Maytag. Today, Haier exports its products to more than 160 countries and regions, and its annual revenues are over $12 billion. Haier Group is China's largest home-appliance maker and CEO Zhang Ruimin has ambitious goals for his com- pany. Whereas the United States has General Electric, Germany has Mercedes-Benz, and Japan has Sony, China has yet to produce a…
- For Further Research (Individual) Select a company that has products under the same corporate brand name that includes products that represent a down- ward line stretch as well as products that represent an upward line stretch. Identify at least one product that fits within each category and identify what specific at- tributes separate each from the other.Choose one brand that has an interesting product strategy. Elaborate on your reason base on your analysis!A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.