Long-term memory can be sub-divided into procedural memory and declarative memory, explain what these terms mean and how they work.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Long-term memory can be sub-divided into procedural memory and declarative memory, explain what these terms mean and how they work. 

 

b)   Explain the differences between Classical Conditioning and Operant Condition and, choosing one of them, highlight how this can be related to your own consumer behaviour

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