Defining Your OwnBusinessSuppose that you anda friend decide to poolyour funds togetherand open an online e-commerce company,selling accessories forpersonal MP3 players.ActivityUse the first foursteps of themarketing researchprocess to define yourbusiness anddetermine the focusof your new company.

Following is the brief of the 5 step Marketing Research Process - Defining the Problem Or…

Answered: Defining Your Own Business Suppose that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Defining Your Own Business Suppose that you and a friend decide to pool your funds together and open an online e- commerce company, selling accessories for personal MP3 players. Activity Use the first four steps of the