Using a personal example, explaine how your perception of a brand has been changed in a positive way over the years. Identify the factors which led to this change and the impcat it has has on your buying behaviour.
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1. Using a personal example, explaine how your perception of a brand has been changed in a positive way over the years. Identify the factors which led to this change and the impcat it has has on your buying behaviour.
Define what is meant by ''gestalt psychology '' and explain, using examples, what is meant by the ''principle of closure'' and the '' principle of similarity''
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- 1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With ExplanationMr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing? A)Complex buying behaviour B)Habitual buying behaviour C)Dissonance reducing buying behaviour D)Variety seeking buying behaviourwhat is coca cola range of its brand elements used in the firm’s marketing programme? what is coca-cola ability to contribute to building its brand equity relative to the brand elements ‘choice criteria’
- a) Using a personal example, explain how your perception of a brand has changed, in a positive way, over the years. Identify the factors which led to this change and the impact it has had on your buying behaviour b) Define what is meant by ‘gestalt psychology’ and explain, using examples, what is meant by the ‘principle of closure’ and the ‘principle of similarity’Make up three different situations in which Brand Loyalty would be an independent variable, a mediating variable, and a moderating variable.1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?
- How does the froot loops company seem to respond to criticism of their brand for the advertisment of their product?Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.4. Sensory marketing is the process of systematically managing consumers’ perception and experiences that are used to reach their senses and influence behaviour. Assess the above statement with appropriate examples on the FIVE (5) sensory stimuli for companies to enhance consumer perception by appealing to the sensory marketing.
- parle g is a brand how to explain?Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Lightassume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage