Which promotional tool would be most appropriate for each of these businesses: RE/MAX home sales; joint give-away of iTunes products by Apple and Starbucks; manufacturer of Tickle Me Elmo doll, which was played with on Rosie O'Donnell's TV talk show; manufacturer of Campbell's Soup.

What kind of customer does the “Ship My Pants” campaign target? How is this significant?

Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan:  Promotion Strategy Social media design Facebook, twitter, etc.)  TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:

Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities.  Identify what marketing activities you consider them to be?  Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000  Who are the activities or messages targeted to?  Based on your reading of the course material, what marketing principles do these activities demonstrate?   Do you consider the activities or messages to be effective? Why or why not?

Who are the target market of apple watch? and what is the main marketing objective of apple watch?

Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?

Are television commercials beneficial for Dove Inc? Why/How?

Analyze their current advertising campaign(s) and other elements of the McDonalds Integrated Marketing Communication(IMC) strategy. Are they effective?

what is an analysis approach that attempts to determine the impact of different factors (price, promotion) on consumer’s individual choices (joining, cross buying, leaving).

Comparison of Competitve Advertisements: Samsung vs Apple Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience?