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- Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan: Promotion Strategy Social media design Facebook, twitter, etc.) TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:Think of launching a new product- A- Ice cream B- Smartphone C- Car D- Digital Electronic toys for toddlers E- Food Processor You can choose any product out of the list and Prepare a Marketing Plan. The Marketing Plan must be effective enough to impress the audience and create a lasting impression.
- [LEGO] LEGO Group designers created MINDSTORMS®kits to appeal to middle school kids, among others. When conducting research to choose between potential designs, what was the measure of success used by LEGO Group? O gender O advertising O assembly time O cost O ageAs you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features
- "Toteful" - The name of the business and this business selling totebags. pls answer this Why will they buy it? Convience Provide sense/safety/security/well beingBy making reference to the terms: source, message and receiver factors, choose anadvertisement or commercial and discuss why it might be very successful in persuadingthe consumer to change their behavior (or purchase something that they do not need).Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
- Avon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as Brand awareness Persuasion Supporting marketing efforts O Encouraging actionExplain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?Exxplain, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?