Which of the following is NOT a basis of difference between business and consumer markets a. Market structure and demand b. Nature of the buying unit c. Satisfaction of needs through purchases d. Types of decisions
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- A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.Which stage of consumer purchase behavior will have push strategy and pull strategies? a. Consumption and disposition b. Store contact O c. Product contact O d. Fund accessAccording to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.
- Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .OOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyers
- Marketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurantMarketjng question _ evaluate the effectiveness of marketing management in a given organizational context1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.
- 10 material things that you possess. Indicate whether they are wants or needs. While their utility and significance. Material Things Wants/Needs Utilitywhat type of buying behavior will be displayed in the followinga) buying a lexusb) buying coca-cola c) buying a designer dressI am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.