17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do: Group of answer choices myopic planning long-term planning only contingency planning static marketing plans

Discussion

"We need to talk about this right now," Sally said. Mickie told her, "Not here and not now. We'll get back to it later." This is an example of different _______________ goals. chronemic content relationship process

Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address.  One of the big questions to address is what attributes should end up in the final positioning model(s).  Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature.  Clearly there is also a place for creativity in these regards.  Discuss how marketing management should go about making these critical product/brand positioning decisions.  After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.