Which of the following is NOT part of the marketing research process?     Define the problem     Determine the research methodology     Specify the sample and collect the data     Analyze the collected data and deliver insights     Implement marketing mix changes based on findings

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Which of the following is NOT part of the marketing research process?

   

Define the problem

   

Determine the research methodology

   

Specify the sample and collect the data

   

Analyze the collected data and deliver insights

   

Implement marketing mix changes based on findings

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