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What do you mean by marketing audit? Describe the six aspect of marketing audit.
Note: Please answer the question with points and example
Urgent needed within 30min
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- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors please use 2 for business processes and 2 for customer experience"Marketing involves satisfaction of customer needs" . Elucidate the statement .Describe the steps needed to follow up on a marketing plan. HINT: One is implementation.
- 3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?Q6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…2. How does Amazon apply the CRM concept in maintaining a good customer relationship?
- Explain the concept of "360-degree customer view" in CRM. How is it achieved, and what advantages does it offer to organizations?1. What types of marketing controls should OEB Breakfast Co. in Calgary Alberta put in place to monitor and measure the success of their marketing plan? Marketing Control Types • Annual Marketing Control • Profitability Control • Efficiency Control • Budget Control • Strategic Control Note: please refer to the summary of marketing plan attachedExplain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept.
- Study: “The Woolworths strategy in implementing the marketing concept” Explain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept.The Marketing Management : 1- What is the manning of Marketing management ? 2- What is the CRM Process ? 3- What is differences between Sales and Marketing ? 4- What are the duties of the marketing Manger ? 5- How does CRM help in marketing? 6- What are What are the top 5 CRM systems top 5 CRM systems? 7- Is CRM a sales or marketing? 8- What are examples of CRM?1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.