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Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientation

How do you expect target customer to measurably respond to your marketing strategy and tactics?

What is a target audience? How does a marketer analyze the target audience after identifying it?

How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?