Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What new information technologies are changing the ways that marketers keep track of business trends and customers. You may also consider how the current coronavirus global pandemic is changing marketing strategies (i.e. businesses closing, cities shut down, etc.
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- Take into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?arrow_forwardMarket segmentation is a crucial component of any marketing strategy, as it allows businesses to divide aheterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potentialcustomers effectively. Provide real-world examples to illustrate your points.arrow_forwardWhy is it important for businesses to communicate value for their product or services?arrow_forward
- How can a company adjust its positioning strategy in response to market changes?arrow_forwardThe cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?arrow_forwardIn each of the five core areas or industries that deal with internet governance, what challenges do you anticipate facing consumers?arrow_forward
- How has the coronavirus19 pandemic changed the social norms which shape how we interact with other members of society. Think about examples such as reducing exposure to infection by moving from using hard currency or debit/credit cards toward electronic payment such as venmo, paypal, apple pay and other mobile apps used to complete transactions.arrow_forwardWhat strategies, if any, are available for addressing the ethical challenges posed by contemporary modes of communication and information exchange, such as computers and the internet?arrow_forwardAs the COVID 19 viral outbreak sweeps across Ghana's school system, it is important to assess the major benefits and challenges posed by information technologies in this sector.arrow_forward
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