What new information technologies are changing the ways that marketers keep track of business trends and customers. You may also consider how the current coronavirus global pandemic is changing marketing strategies (i.e. businesses closing, cities shut down,

What new information technologies are changing the ways that marketers keep track of business trends and customers. You may also consider how the current coronavirus global pandemic is changing marketing strategies (i.e. businesses closing, cities shut down,

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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