Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years. Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach. How should policymakers address the issue? What barriers might they face?
Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years. Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach. How should policymakers address the issue? What barriers might they face?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years.
Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach.
How should policymakers address the issue?
What barriers might they face?
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