What is the main reason for establishing pricing objectives? a. to give direction for price movements over the product life cycle b. to define the initial price c. to establish a good understanding of the market and the needs of the consumer d. to interact with the other elements of the marketing mix

Which of the following term best described the following definition when marketer apply pricing strategies involves pricing products that can only be used with the main product? The percentage change in the quantity of "Product A" demanded compared with the percentage change in price in "Product B".     By-product pricing     Product line pricing     Complementary product pricing     Breakeven point production     Optional product pricing

After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company decided on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask ?   a. where does your segment look for or shop for your product? b. What do you want your segment to remember about your product ? c. How much is  expensive or too cheap?

Address the following items on the (Indian Cricket Team) Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service

Because market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing. only horizontal price fixing should be used. none of the above.

16. Which pricing objective has the goal of establishing market share? A) Market penetration B) E-business C) Brand recognition D) Brand licensing E) Profit-maximizing

Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.

As a marketing manager, you are asked by the company leadership to formulate the right pricing strategy for the company's two TV broadcast programs, namely: (1) Hi-tech(H) program which contains engineering, science and technology; and (2) the Wildlife(W) program which contains adventure, vacation, and flora-fauna. There are at least 2 customer groups targeted by the program: (a) Geeks, and (b) Regular. For each group, the number of customers and their WTP values are presented in the table below. Groups Number of Customers Hi-tech Wildlife Geeks 3000 15 4 Regular 10000 3 8 Assuming that the production cost for the two programs is 0, then:a. Mention 3 pricing strategies that can be applied.b. Calculate the price level and profit earned by each strategy.c. As a manager, which pricing strategy did you choose? State why.