What are different factors that should be considered by marketers before deciding price of the product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
Problem 1DYMP
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Q:  What are different factors that should be considered by marketers before deciding price of the product?

Q: How the total cost is determined/calculated by company for deciding price of the product?

Q: What is breakeven point? How is it calculated?

Q: How the net profit is calculated?

Q: Consult your book and write the following procedures and formulas for calculating price?

  1. Cost Plus pricing
  2. Breakeven pricing
  3. Return on investment pricing
  4. Value based pricing

Q: Write the methods for determining pricing of new products?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing