After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company decided on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask ?   a. where does your segment look for or shop for your product? b. What do you want your segment to remember about your product ? c. How much is  expensive or too cheap?

Jerry is looking to book his wedding venue. He wants to get married in the same venue where his parents got married 40 years ago. What type of buying need is impacting Jerry's decision making? Multiple Choice Economic Practical Ronal Psychological

4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000   What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A

1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company had to decide on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask?

Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?

LET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. REASON FOR NEEDS/WANTS THAT HAS BEEN SATISFIED PRODUCTS GOODS OR SERVICES OFFERING THE PRODUCT Original Product New Product1 New Product 2 New Product 3

Under what condition would an organization prepare a sales forecast for a product groups rather than for individual products?