Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Even though some marketing campaigns may result in large expenses, advertisers may argue for pricing justification due to:
a.) Guaranteed profits
b.) Reaching diverse target groups
c.) Enforcing traditional marketing strategies & tactics
d.) Providing consumers with extra information regarding products
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- Explain why managers use customer relationship management systems. More than one answer may be correct. to target profitable customers to customize marketing messaging to improve pricing decisions to speed the supply chainarrow_forwardAt times, large retailers such as Tesco may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ____ -related ethical issue. a. product b. promotion c. culture d. distribution e. pricingarrow_forwardHow can a store use association rules? Offer two suggestions each for a) bundling products and b) promotion/pricing. Include the rationale for your suggestions.arrow_forward
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