Answered: all of the following are commonly used…

all of the following are commonly used to create a hurdle for price-sensitive consumers to overcome in order to get a lower price EXCEPY a. bundling b. group pricing c. coupons

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

all of the following are commonly used to create a hurdle for price-sensitive consumers to overcome in order to get a lower price EXCEPY

a. bundling

b. group pricing

c. coupons

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