Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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138) Which of the following is not a characteristic of market growth?
a) The stage of the product life cycle is one determinant
b) The four stages of market growth are introduction, growth, maturity and decline
c) In the BCG matrix a low market growth includes “cash Cow”
d) In the BCG matrix, a high market growth includes “Dog
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