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- What is the consumer-adoption process? What are the steps in the process?
Step by step
Solved in 2 steps
- Discuss various socio-technical marketing strategies that influence consumer behavior to increase the adoption behavior? Come up with 2 examplesWhat are some common types of consumerpromotion?Describe a recent purchase you made.To what extent did you follow the consumerdecision-making process described in this chapter?How would you explain any differences?