four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models) were introduced. What are some factors when preparing a sales forecast that would lead you to rely on one or two of these techniques more than the others? Support your choice with evidence.

four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models) were introduced. What are some factors when preparing a sales forecast that would lead you to rely on one or two of these techniques more than the others? Support your choice with evidence.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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