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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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
Transcribed Image Text:Provide the following;
A. Brief Summary: (100-150 words)
B. Use the matrix below to identify the various marketing strategies. Briefly describe what was
done (3-5 sentences)
Point of View
Movie Review: The Founder
Example: Ray
Marketing Mix
1. Product
2. Price
3. Promotion
4. Place
5. others
Type of
Strategies
Intensive Growth
Strategies
Product
Development
Action
Taken
Developed
additional
menu

Transcribed Image Text:C. What are the key takeaways from the film that will help you succeed as a future manager or
business owner? Explain your answer. (Each member should provide answer for this
question)
Member 1:
Member 2:
Member 3:
Expert Solution
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