Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Provide the following;
A. Brief Summary: (100-150 words)
B. Use the matrix below to identify the various marketing strategies. Briefly describe what was
done (3-5 sentences)
Point of View
Movie Review: The Founder
Example: Ray
Marketing Mix
1. Product
2. Price
3. Promotion
4. Place
5. others
Type of
Strategies
Intensive Growth
Strategies
Product
Development
Action
Taken
Developed
additional
menu
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Transcribed Image Text:Provide the following; A. Brief Summary: (100-150 words) B. Use the matrix below to identify the various marketing strategies. Briefly describe what was done (3-5 sentences) Point of View Movie Review: The Founder Example: Ray Marketing Mix 1. Product 2. Price 3. Promotion 4. Place 5. others Type of Strategies Intensive Growth Strategies Product Development Action Taken Developed additional menu
C. What are the key takeaways from the film that will help you succeed as a future manager or
business owner? Explain your answer. (Each member should provide answer for this
question)
Member 1:
Member 2:
Member 3:
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Transcribed Image Text:C. What are the key takeaways from the film that will help you succeed as a future manager or business owner? Explain your answer. (Each member should provide answer for this question) Member 1: Member 2: Member 3:
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