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CASE STUDY Mr. Henry Chua, open a new Food Court last June 2022. He caters different food stalls with variety of food products that provides all market classes in the metro. Mr. Chua, wanted all his tenants to meet their targets and increase sales and revenue. He used to record the daily number of visitors since June 2022 opening and compare the montly sales of its merchants. The food Court operates from Friday to Sunday at 10:00am to 9:00pm. He found out that there are dominant stalls, and have the highest revenue. He was worried, that those who are in lowest sales might not renew their contract anymore. By the end of the 4th quarter of 2022, Mr. Chua wanted to increase more revenue and patrons in his food court. Make a necessary assessment based on the data given about the following as an entrepreneur mindset. 1. Make an assessment and comparative Sales analysis by implementing a Strategy on how to increase sales and revenue of lowest food stall. 2. Significance of the study especially on the lowest sales revenue generated stalls. 3. The best marketing concept on product and services offerings to boost sales. 4. Right Attitude and Behaviour of the staff in dealing with customers. 5. Social media concept and Promotional offerings. 6. Assumption in different variety of product and services offerings. (example : Customer choice of food, location of the stall, numbers of product line, offerings, etc.) 7. Interpretation and analysis of the data versus sales and customer traffic. 8. Consider the Environmental factors that affect the sales. (Climate and Covid-19 pandemic protocols) 9. Please make a short Plans and Strategies for October to December to increase more in sales. (Strategy, Assumption, Techniques, Marketing Plans, Social Media platforms, Product Development). Make it KISS (keep it short and simple) 10. Recommendation

CASE STUDY Mr. Henry Chua, open a new Food Court last June 2022. He caters different food stalls with variety of food products that provides all market classes in the metro. Mr. Chua, wanted all his tenants to meet their targets and increase sales and revenue. He used to record the daily number of visitors since June 2022 opening and compare the montly sales of its merchants. The food Court operates from Friday to Sunday at 10:00am to 9:00pm. He found out that there are dominant stalls, and have the highest revenue. He was worried, that those who are in lowest sales might not renew their contract anymore. By the end of the 4th quarter of 2022, Mr. Chua wanted to increase more revenue and patrons in his food court. Make a necessary assessment based on the data given about the following as an entrepreneur mindset. 1. Make an assessment and comparative Sales analysis by implementing a Strategy on how to increase sales and revenue of lowest food stall. 2. Significance of the study especially on the lowest sales revenue generated stalls. 3. The best marketing concept on product and services offerings to boost sales. 4. Right Attitude and Behaviour of the staff in dealing with customers. 5. Social media concept and Promotional offerings. 6. Assumption in different variety of product and services offerings. (example : Customer choice of food, location of the stall, numbers of product line, offerings, etc.) 7. Interpretation and analysis of the data versus sales and customer traffic. 8. Consider the Environmental factors that affect the sales. (Climate and Covid-19 pandemic protocols) 9. Please make a short Plans and Strategies for October to December to increase more in sales. (Strategy, Assumption, Techniques, Marketing Plans, Social Media platforms, Product Development). Make it KISS (keep it short and simple) 10. Recommendation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CASE STUDY Mr. Henry Chua, open a new Food Court last June 2022. He caters different food stalls with variety of food products that provides all market classes in the metro. Mr. Chua, wanted all his tenants to meet their targets and increase sales and revenue. He used to record the daily number of visitors since June 2022 opening and compare the montly sales of its merchants. The food Court operates from Friday to Sunday at 10:00am to 9:00pm. He found out that there are dominant stalls, and have the highest revenue. He was worried, that those who are in lowest sales might not renew their contract anymore. By the end of the 4th quarter of 2022, Mr. Chua wanted to increase more revenue and patrons in his food court. Make a necessary assessment based on the data given about the following as an entrepreneur mindset. 1. Make an assessment and comparative Sales analysis by implementing a Strategy on how to increase sales and revenue of lowest food stall. 2. Significance of the study especially on the lowest sales revenue generated stalls. 3. The best marketing concept on product and services offerings to boost sales. 4. Right Attitude and Behaviour of the staff in dealing with customers. 5. Social media concept and Promotional offerings. 6. Assumption in different variety of product and services offerings. (example : Customer choice of food, location of the stall, numbers of product line, offerings, etc.) 7. Interpretation and analysis of the data versus sales and customer traffic. 8. Consider the Environmental factors that affect the sales. (Climate and Covid-19 pandemic protocols) 9. Please make a short Plans and Strategies for October to December to increase more in sales. (Strategy, Assumption, Techniques, Marketing Plans, Social Media platforms, Product Development). Make it KISS (keep it short and simple) 10. Recommendation
Transcribed Image Text:CASE STUDY Mr. Henry Chua, open a new Food Court last June 2022. He caters different food stalls with variety of food products that provides all market classes in the metro. Mr. Chua, wanted all his tenants to meet their targets and increase sales and revenue. He used to record the daily number of visitors since June 2022 opening and compare the montly sales of its merchants. The food Court operates from Friday to Sunday at 10:00am to 9:00pm. He found out that there are dominant stalls, and have the highest revenue. He was worried, that those who are in lowest sales might not renew their contract anymore. By the end of the 4th quarter of 2022, Mr. Chua wanted to increase more revenue and patrons in his food court. Make a necessary assessment based on the data given about the following as an entrepreneur mindset. 1. Make an assessment and comparative Sales analysis by implementing a Strategy on how to increase sales and revenue of lowest food stall. 2. Significance of the study especially on the lowest sales revenue generated stalls. 3. The best marketing concept on product and services offerings to boost sales. 4. Right Attitude and Behaviour of the staff in dealing with customers. 5. Social media concept and Promotional offerings. 6. Assumption in different variety of product and services offerings. (example : Customer choice of food, location of the stall, numbers of product line, offerings, etc.) 7. Interpretation and analysis of the data versus sales and customer traffic. 8. Consider the Environmental factors that affect the sales. (Climate and Covid-19 pandemic protocols) 9. Please make a short Plans and Strategies for October to December to increase more in sales. (Strategy, Assumption, Techniques, Marketing Plans, Social Media platforms, Product Development). Make it KISS (keep it short and simple) 10. Recommendation
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