Develop a Marketing Plan for a new product. This new product can be an extension or adaptation of a currently existing product in your country. (1) Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? (2) Target Market for the Product: Which group of consumers is the product targeted to? (3) Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. (4) Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

Develop a Marketing Plan for a new product. This new product can be an extension or adaptation of a currently existing product in your country. (1) Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? (2) Target Market for the Product: Which group of consumers is the product targeted to? (3) Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. (4) Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 1DYMP

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