enumerate .. the key objectives of conducting test marketing before launching a product on a larger scale.

Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.)   e) Soda (Coca Cola, Pepsi, Fanta, etc.)

Hewlett-Packard Corporation and Dell Computer use product differentiation in the marketplace.True or False

Cannibalization Analysis The "Bare Bone" model has a list price of $2.99. UVC is $1.50 and projected sales for the year is 2,000,000. "Bill" retails for $3.99 with a UVC of $1.79 and has a sales forecast of 500,000. Projected first year sales of "Bodacious Bill" is 1,000,000 units. Fixed costs to enable insertion of audio sound effects for "Bodacious Bill" will be $2M for the first year. The "Bodacious Bill" will have a 50% markup on the breakeven price. Unit cost (breakeven price) = unit variable cost + (fixed cost/# of products produced). List (markup) price = unit cost * (1+ desired % markup on the retail price). Unit variable cost, including technical parts, add up to $4.99 What would be the list price on Bodacious Bill to break even? 50% of first year sales would be incremental. Of the remaining volume, 80% will be cannibalized from "Bill" sales and 20% would be offset with "Bare Bone" volume.

Draw the product life cycle with all the stages in it, as well as sales and time markers.

Some people think that a product should be considered “new” only if itis completely new to the market and has never existed before. Describeor give examples of other types of new products.

How does a product roadmap relate to a product backlog?  What could be some of the pitfalls of not having both?

Which costly, time-consuming studies are always needed for products requiring a Premarket Approval, AND what is the purpose of these studies?

Standardisation is " Setting of basic limits in the forms of specifications to which manufactured goods must confirm". Discuss .