What are the seven steps in the offering development process? What are the key activities in each step? Who are lead users? How should a company evaluate new ideas? What are the criteria? How does quality function deployment work?
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- What are the seven steps in the offering development process? What are the key activities in each step?
- Who are lead users?
- How should a company evaluate new ideas? What are the criteria?
- How does quality function deployment work?
Step by step
Solved in 4 steps
- The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:• Product/service 1-that survived throughout the product life cycle into the decline phase• Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.Select a product/service that was pitched on Shark Tank to analyze. What is the name of the product/service? Why did the contestant (s) say that America needs their product/service? What was the best part of their pitch? Did they make a deal? If no deal was made, what reasons were given by the sharks for not investing? If you were a shark, would you have made a deal? Why/why not? Analyze an episode of ABC’s Shark Tank Consider a design for your product or service for your course project product. What will it look like? What will it feel like? Is your design congruent with your solution and customer? How? How will you test your design? How will you pitch it to someone?What is Lyft’s current brand strategy and briefly describe how it relates to their values and company mission?
- Line And Brand Extension Firms are usually faced with four broad branding choices. Obviously, having good brand equity presents the opportunity to leverage this strength in the marketplace for greater profitability. In this activity, your task is to simply classify each example to the brand strategy choice (refer list) that the firm has pursued. ACTIVITY/TASK Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets. In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry). Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’). A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers. Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a…Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?
- Explain what product differentiation means and how it is used? In what market structures is it useful? Why?Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle variesWhat are some common product strategies used in the growth state for a product's life cycle? How can an organization determine when a product has entered the maturity stage of its life cycle? What are some challenges that organizations may face when trying to revive a product in the decline state of its life cycle?
- magine you are a consultant hired to advise the Board of Directors about an innovative development that can lead the company to either sell a new product or enter a new market for an existing product. The company is a chicken farm that exports eggs 1. give an overview of the new product idea or new market. There must be a rationale/justification for, the product/service/ new market, This must be clearly described and a unique value proposition should also be included here.using the opportunities you have identified above, describe:one product development recommendation, and explain why this idea should beadopted by your selected EV company.and One market development recommendation, and explain why this idea should beadopted by your selected EV company.How do I use the owl evaluation instrument to assess Apple products?