Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?

During each stage of a product's life cycle, the types and levels of sales, profits, and competition rise, peak, and eventually decline. The product life cycle defines the stages that new products move through as they enter, are established in, and ultimately leave the marketplace. In their life cycles, products pass through four stages: introduction, growth, maturity, and decline. The product life cycle offers a useful tool for managers to analyze the types of strategies that may be required over the life of their products. Even the strategic emphasis of a firm and its marketing mix (4Ps) strategies can be adapted from insights about the characteristics of each stage of the cycle. Read each statement and categorize it by the market attributes and consumer types that characterize each product life cycle stage. Place each item in the correct box on the chart. Intense competition Jonas Winnie Niche segment Sylvie Francine Low sales Opportunities increase Marketing costs (e.g., promotion,…

Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?