Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?
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Step 1: Explain a product
VIEWStep 2: Explain features and benefits of product
VIEWStep 3: Explain Price and Total Cost of Ownership: Smartphone comes in different ranges of prices can be mi
VIEWStep 4: Explain Product Dominance vs. Service Dominance: Smartphones include both product dominance and ser
VIEWStep 5: Explain Tangible and Intangible Aspects: Tangible Aspects: Physical components are various aspects
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