Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?

Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?

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Step 1: Explain a product

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Step 2: Explain features and benefits of product

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Step 3: Explain Price and Total Cost of Ownership: Smartphone comes in different ranges of prices can be mi

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Step 4: Explain Product Dominance vs. Service Dominance: Smartphones include both product dominance and ser

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Step 5: Explain Tangible and Intangible Aspects: Tangible Aspects: Physical components are various aspects

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