Answered: Refer to “Multi branding at Yum! Brands…

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Marketing

Refer to “Multi branding at Yum! Brands Inc.” case study and provide

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Refer to “Multi branding at Yum! Brands Inc.” case study and provide your opinion on whether multi branding is a good strategy or not?

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