Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?
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Discuss the following points for the Ebay Company:
- Describe the product line your specific product is in. How do you think the line should grow, and why?
- How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?
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Solved in 3 steps
- What are the seven steps in the offering development process? What are the key activities in each step? Who are lead users? How should a company evaluate new ideas? What are the criteria? How does quality function deployment work?Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your product portfolio by using Boston Consulting Group (BCG) Matrix. So, you have a product line in each quadrant of the matrix. How do you allocate your investment budget among these product lines? Which strategies of growth and competition do you use for each product line?What was Kraft's goal when they developed a plan and introduced the product under the Ritz brand?
- What product do you want to produce as a product manager? Outside of the intrinsic properties of the product, what else is involved in acustomer’s decision to choose the product? How do these augmented product elements add to or detract from theproduct? How can you influence this augmented product offering to better fit theproduct?Task 1. You are tasked to choose for one specific product and answer the following questions: 1. Who are qualified to be the market of this product? (Demographic Segmentation) 2. Why did you choose this product? Please explain briefly. (Behavioural Segmentation) 3. How will you know that this product is really valuable for the market? (Psychographic Segmentation) 4. Where can you easily locate the product? (Geographic Segmentation) 5. In your own opinion, what are some of the reasons why positioning is an important tool for competitive advantage? 6. How can a brand successfully positioned for consumers of several target markets? Explain your answer.Is there a limit to how big Google’s product portfolio can grow? Explain.
- What specific marketing activities does Copper tone utilize to help the company grow in the marketplace?If you were a consultant to Vivian Callaway, what product changes would you recommend to increase sales of Warm Delights?I am writing a marketing plan and the teacher wants me to write an executive summary, could you help with that. Here is what I wrote, what do you think? It is supposed to be one page in length. Executive Summary This marketing plan is presented for Plato’s Closet, a thrift store located in Edison, NJ, which focuses on selling trendy used clothes and accessories from fashionable brands to young fashion conscious female consumers. Our marketing plan will show that we have the ability to be highly competitive and fill a unique niche and will also execute marketing steps to generate regular profits from sales at our store. Our demographic consists of mostly teenage and young adult women who are into fashionable trends. The owners have identified this demographic as a strong market who are passionate about obtaining trendy clothes at a fraction of the price that would be sold as new in retail mall stores. The store has a unique selling proposition as opposed to other general thrift stores…
- Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooterI need help with these 3 questions? 1. In terms of a brand strategy, a line extension is A.using one brand name for more than one product B.extending the existing brand name by introducing new product offerings in an existing product category C.using different brand names for products that the firm sells in the same product category D.using an existing brand name to introduce products in a new product category 2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand mark C.trademark D.brand logo 3.The _____ is the part of the brand that can be seen but not spoken. A.brand name B.brand mark C.logo D.trademarkHow would you define market positioning? and How would you position your product/service in the market?