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What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each.

2. What is target marketing and its importance? Give an example of it.

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