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- Give written answer with explanation and conclusion Explain the differences between frequency marketing and affinity marketing programs. Give an example of each.Describe what is meant by target market & the importance of identifying them.elaborate on types of target marketing whereby a university has eventually targeted the students who are seeking higher education and formulate strategies. Which strategy pushes the university's educational service towards the targeted section of students
- What is a target marketing strategy?How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?how does targeting influences each element of the marketing mix
- State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.What are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.
