What are the key benefits and drawbacks of conducting focus group discussions?

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter14: Leading Teams
Section: Chapter Questions
Problem 4GL
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What are the key benefits and drawbacks of conducting focus group discussions?

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