Answered: Q1.In an anti-smoking campaign, social…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Q1.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor? a. Problem incidence. b. Problem severity C. Segment size d. Reachabllity ______________________________________ Q2. When evaluating potential segments for a campaign on reducing child obesity. The percentage of children who are obese, can be categorized under which evaluation criteria: a.Problem b. Problem severity C. size d. Defenselessness ______________________________________ Q3. News and entertainment media have power on influencing behaviors, on the other hand movies have minimal influence. T/F

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