Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Q1.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor?
a. Problem incidence.
b. Problem severity
C. Segment size
d. Reachabllity
______________________________________
Q2. When evaluating potential segments for a campaign on reducing child obesity. The percentage of children who are obese, can be categorized under which evaluation criteria:
a.Problem
b. Problem severity
C. size
d. Defenselessness
______________________________________
Q3. News and entertainment media have power on influencing behaviors, on the other hand movies have minimal influence.
T/F
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