The self-reference criterion helps the firm to adapt as it expands operations to international markets. Group of answer choices True False

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?     strategic fit     cultural awareness     organizational fit     segment harmony     growth potential

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 1. The difference between human needs and wants is that needs are not created by marketers. Explanation:

Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.

Which of the following provides post hoc insights for next actions for marketers? leading indicators lagging indicators a PERT Chart a BCG matrix O a SWOT analysis

Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.

What is generally thought of as the #1 Mistake companies make from a marketing prospective?

Lifestyles, Personality and Motivations are some of the individual differences that impact a consumer's purchase decisions. Select one: True False

The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information to make a good purchase decision, and, as a result, consults an outside marketing source such as a brand's website----is probably part of the the: A Problem recognition stage Information search stage C Alternative evaluation stage D Purchase decision stage B