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- (1) Can business-to-business marketers takeadvantage of new insights into consumer buyingbehavior? Why or why not? (2) How could familiesand individual consumers benefit from adopting someelements of organizational buying behavior?What is the answer is correctABCD ?What are the major stages in the consumer buyingdecision process? Are all these stages used in allconsumer purchase decisions? Why or why not?
- Which of the following is a personal factor that influences a consumer's buying behavior? There is only one correct answer. A) Motivation B) Life-cycle stage C) Status D) Social networks E) FamilyIdentify how organizations can use markettng metTics to measure peilormance and achieve marketing controlwhat type of buying behavior will be displayed in the followinga) buying a lexusb) buying coca-cola c) buying a designer dress
- What role, if any, should the government playin ensuring that consumers have easy access torelevant product information? How should itaccomplish this?Identify the stages of the business buying decision pro-cess. How is this decision process used when makingstraight rebuys?Critics say marketing games manipulate customers into givingaway an increasing amount of personal information withoutthe real thrill of game playing. Do you agree? Why or why not?
- What is a consumer inference? Why is this ofinterest to marketers?What characteristics of a purchase situation arelikely to contribute to postpurchase dissonance?Im conducting a survey What is your general assessment of cookie and related technologies that collect personal data about buying habits? Do they help or hurt consumers?