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- How can companies adopt a holistic approach to managing new product development?How does the development stage of the new-product development process involve testing the product inside and outside the firm?What strategies can organizations use to encourage a customer-centric mindset throughout the product development lifecycle?
- What are the key phases or steps in the product development process that occur after the product has been officially launched?How can a firm use customer feedback to inform about the product modification decisions, and what methods should a firm use to collect feedback?What are the key elements of a customer-centric product development process in a market-oriented organization?