Explain the presentation strategies of Esmeris farm (daang hari campground) in liliw lagunaPresentation Strategies To make the products and services of Esmeris Farm in Liliw Laguna more tangible, the following steps can be taken:Provide physical examples of the products: Display and sell the locally-grown, all-natural produce in a physical storefront or at local farmer's markets. This will allow customers to see, touch, and smell the fruits and vegetables, which can help make the product more tangible.Offer samples: Provide customers with the opportunity to taste samples of the produce and services, which can help to make the products more tangible and allow customers to experience the freshness and quality of the products and services firsthand.Share stories and information about the farm: Provide customers with information about the farm's history, values, and sustainable farming methods. This can help to make the farm's products more tangible by creating a personal connection between the customers and the farm.Enhance the farm-to-table experience: Offer farm tours, workshops, or cooking classes, providing customers with the opportunity to engage with the farm and experience the farm-to-table journey. This can help to make the products more tangible and memorable, creating a positive customer experience.Provide excellent customer service: Train staff to be knowledgeable about the products, offer personalized recommendations, and provide friendly and helpful customer service. This can help to create a positive customer experience and make the farm's products and services more tangible and memorable.

Esmeris Farm in Liliw Laguna can utilize various presentation strategies to make their products and…

Answered: Explain the presentation strategies of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the presentation strategies of Esmeris farm (daang hari campground) in liliw laguna

Presentation Strategies

To make the products and services of Esmeris Farm in Liliw Laguna more tangible, the following steps can be taken:

Provide physical examples of the products: Display and sell the locally-grown, all-natural produce in a physical storefront or at local farmer's markets. This will allow customers to see, touch, and smell the fruits and vegetables, which can help make the product more tangible.
Offer samples: Provide customers with the opportunity to taste samples of the produce and services, which can help to make the products more tangible and allow customers to experience the freshness and quality of the products and services firsthand.
Share stories and information about the farm: Provide customers with information about the farm's history, values, and sustainable farming methods. This can help to make the farm's products more tangible by creating a personal connection between the customers and the farm.
Enhance the farm-to-table experience: Offer farm tours, workshops, or cooking classes, providing customers with the opportunity to engage with the farm and experience the farm-to-table journey. This can help to make the products more tangible and memorable, creating a positive customer experience.
Provide excellent customer service: Train staff to be knowledgeable about the products, offer personalized recommendations, and provide friendly and helpful customer service. This can help to create a positive customer experience and make the farm's products and services more tangible and memorable.

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